Commercial Arts Portfolio
Vocabulary
Group 1
Jan 8th
1. Project Scope- The part of planning a project that involves making a list of specific goals wit tasks, cost, and deadlines
2. Change Orders- Requested changes to a projects scope which should either be approved or denied
2. Change Orders- Requested changes to a projects scope which should either be approved or denied
Jan 9th
3. Feedback Loop- The order in which feedback (comments about how someone is doing on a job) is presented on an part of a project
4. Scope Creep- Continuous and unauthorized growth of a projects scope, which means their taking longer than planned
4. Scope Creep- Continuous and unauthorized growth of a projects scope, which means their taking longer than planned
Jan 10th
5. Target Audience- The specific group of consumers that will most likely want to buy your product or service
6. Demographics- The grounding in your target audience that can be age, culture, education levels, income levels and gender
6. Demographics- The grounding in your target audience that can be age, culture, education levels, income levels and gender
Jan 11th
7. Questions to ask a client- What are the goals of a project? Who is the target audience? What are the audience demographics
8. Project Specs- Description of how the project needs to be done (sizes, resolution, color format, web vs. print document, etc.)
8. Project Specs- Description of how the project needs to be done (sizes, resolution, color format, web vs. print document, etc.)
Jan 12th
9. Timeline- The estimated time it will take to complete a project and when its due
10. Project phases- The grouping of steps required to finish a project- they are broken down into sections and put on a timeline
10. Project phases- The grouping of steps required to finish a project- they are broken down into sections and put on a timeline
Jan 17th
11. Planning and analysis phase- The first step in the project when a team collaborates (has a group discussion) on how to solve a problem in the project
12. Designing phase- The second step in the project when solutions are created and suggested to solve any problems or tasks needed
12. Designing phase- The second step in the project when solutions are created and suggested to solve any problems or tasks needed
Jan 18th
13. Testing phase- The third step in the project when a team makes sure everything that was designed works correctly
14. Implementing/Publishing phase- The last step in the project when the final project is done and either put on website , published in a book, or printed
14. Implementing/Publishing phase- The last step in the project when the final project is done and either put on website , published in a book, or printed
Jan 19th
15. Iterative design- A type of process where you continuously improve the project you're working on by making a prototype, testing it, tweaking it, and repeating the cycle with the goal of getting closer to the solution
16. Visual design process- Discuss intention of the job, research similar jobs, brainstorm(do rough sketches), make edits and refine work. This is a specific example of iterative designs
16. Visual design process- Discuss intention of the job, research similar jobs, brainstorm(do rough sketches), make edits and refine work. This is a specific example of iterative designs
Jan 22nd
17- Non-destructive edits: When you make edits that are not permanent. You can easily change these edits at any time ( layer mask, Adjustment layers, and smart objects edits)
18- Destructive edits- When you make edits that are permanent ( erasers, using anything in the image>Adjustments menu, clone stamp etc.)
Jan 23rd
19. Printing specs (for art being printed on paper)- Files should be set to CMYK. THE RESOLUTION (PIXELS PER INCH) SHOULD BE 300.
20. Screen specs (websites/ electric graphics)- Files should be set to RBG. The resolution should be 72. That is clear enough for viewing on a screen and will download faster
Jan 24th
21. Raster (bitmap)- An image in photoshop made up of square pixels, It can not be enlarged without losing quality since the pixels will get bigger, making it look blurry. All photographic images are raster/bitmap
22. Vector- Graphics that are created mathematically and can be enlarged without losing quality. Example in photoshop are shape tool, text, and pen tool. (and all Adobe illustrator files)
22. Vector- Graphics that are created mathematically and can be enlarged without losing quality. Example in photoshop are shape tool, text, and pen tool. (and all Adobe illustrator files)
Jan 25th
23. Demension- The exact size (with and height) of your file/ artboard. Examples- 8x10 inches or 1980x1020 pixels. (The first number is the width and second is the height or length)
24. Proportion/ Aspect ratio- The ratio of an images width to height. it is often written with a colon between two numbers. Examples- 16:9 or 4:3
Jan 26th
25. Kerning- The space between 2 characters of a text
25. Tracking- The space between a group of text characters
Jan 29th
27. Leading- The vertical space between lines of text in a paragraph
26. Hierarchy- The arrangement of elements in a way that indicates their relative importance, allowing viewers to understand the order of importance within a design
Jan 30th
29. RGB Color= Addictive: In RGB color mode, you add all the colors together to make white. Settings the Red, Green, Blue to 225 (maximum amount) makes white. Settings those to 0 makes black.
30. CMYK Color= Subtractive: This works oppositely. In CMYK you SUBTRACT all the colors to get white. Setting the C, M, Y, K to 0% will be white. Setting them to 100% will make black.
Jan 31st
31. Gamut- The range of color used in a color space. For example, fluorescent/ neon colors can not be printed on your ink-jet printer so they are out of gamut.
32. Color depth/ Bit depth- How much color imformation is available for each pixel in a image. Examples would be 8, 16, or 32 bits/ pixel. The larger numbers have much better quality. A standard JPG is 8.
Feb 1th
33. Alignment- The placement or arrangement of element in a design along a visual axis (such as left, right, center, justified) to create balance and order
34. Whitespace/ Negative space- The empty or unmarked areas in a design, strategically used to create balance, clarity, and emphasis
Feb 2th
35. A scale or full-size model used for design presentations, often showing how a design will look in its intended environment
36. Brand Identity- The visual elements (logos, colors, typography, etc.) that represent a company or brand and help differentiate it from competitors
Group 2
Feb 5th
1. Symmetry- The work art is the same on one as the other, a mirroe image of itself, on both sides of a centerline.
2. Radical symmetry- A form of symmetry in which identical parts are arranged in circular fashion around the central axis
Feb 6th
3. Contrast- The arrangement of different elements in a design to create visual interest, emphasis or a focal point. Contrast can be achieved through variations in color, size, shape, texture or typography
4. Emphasis- The principle of design that highlights the most important elements in a composition to draw the viewers attention. Emphasis can be achieved through size, color, contrast, or positioning.
Feb 7th
5. PNG- A file type used for online (NOT printing) that has a transparent background
6. RAW File- An uncompressed file directly exported from a camera with the most detail possible for editing. After editing, RAW files are often compressed into JPG files
Feb 8th
7. Release- A legal document gibing permission from the copyright holder to use copyrighted material
8. Metadata- Information about an image file such as copyright information. You can set this at File>file Info
Feb 9th
9. Rasterize- A file type used for online (NOT printing) that has a transparent background
10. RAW file- An compressed file directly exported from a camera with the most detail possible for editing. After editing, RAW files are often compressed into JPG files
Feb 12th
11. Gradients- A Gradual fade between colors
12. Rule of Thirds- The technique of using a grid of three rows and columns and placing important elements where the lines meet
Feb 13th
13. Crop- To crop out unnecessary parts of an image to improve, framing, highlight a subject or change the images aspect ratio
14. Grayscale- The use of only black, white, and shades of grey in an image
Feb 14th
15. Saturation- The intensity (brightness) of a color
16. Value- The lightness or darkness of a color
Feb 15th
17. Saturation- The intensity (brightness) of color
18. Value- The lightness or darkness of a color
Feb 16th
19. Publics Domain- Creative work that can be used without permission because it is owned by the public and not an individual
20. Development order- 1-Planning, 2-Designing, 3-Building, 4-Testing, 5-Publishing
Feb 20th
21. Orientation- Specify a page orientation for the document as either portrait or landscape
22. Foreground- Elements in a composition that are closest to the viewer
Feb 21st
23. No derivatives- Copyright license that allows others to use a creative work but it cannot be changed in any way
24. Share Alike- Copyright license that allows others to reuse, remix, and modify a creative work, but any derivative (changed) works must be distributed under the same terms and conditions as the original work
Feb 22th
25. Iterative Design- involves a continuos cycle of planning, analysis, implementation, and evaluation
26. Rule of Thirds- The technique of using a grid of three rows and columns and placing important elements where the lines meet
Feb 23th
27. Gestalt Principle- When things appear to be similar to each other, we group them together
28. Emphasis- The principle of design that highlights the most important elements in a composition to draw the viewers attention